After a successful 2020, in 2022 we were brought back on as the digital persuasion firm for the Colorado State Senate Democratic IE. We ran a $1.5M digital program across six competitive districts with creative tailored to the candidates and electorates in each race. With targeted YouTube, CTV, Facebook, programmatic, Snapchat, audio streaming, and Google search ads, we successfully highlighted the stakes of the election with respect to reproductive choice, while showcasing the positive economic messages and deep community ties of our Democratic candidates.
Despite being significantly outspent by our Republican opposition, we won all six targeted races — defeating two GOP incumbents and keeping four competitive open seats in Democratic hands. You can also read more about this innovative program here.
