We began working with the Brittany Pettersen campaign shortly after launch in February 2022. Despite a late start and minimal pre-existing digital infrastructure, Ascend built a Red-to-Blue digital fundraising program from the ground up.
Our team developed an integrated Democratic digital strategy that combined high-ROI donor acquisition, a daily email fundraising calendar centered on the candidate’s biography and policy priorities, a robust SMS fundraising program, and Google Search advertising. The result was a scalable small-dollar fundraising operation that exceeded campaign benchmarks and helped propel Brittany Pettersen to victory.
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