During the peak of COVID-19, we partnered with the Colorado Hospital Association to create, produce, and place ads that urged Coloradans to stay at home as much as possible and that if they had to go out to wear a mask.
Unlike other programs during the time our content was targeted to a younger demographic with a heavy digital investment. The program spent over $1,500,000 across the state on YouTube, Programmatic Pre-Roll, Hulu, CTV, and OTT.
