Across YouTube, CTV, social media, and programmatic ad platforms.
From videos to graphics to GIFs to share copy that stands out.
Creating videos that made impact.
As both the fundraising and persuasion firm for Mike Johnston’s campaign, our task was to make Mike’s personal story and vision for Denver stand out in a field of 17 candidates — first, by raising money among small-dollar donors, and then taking those resources to run a comprehensive digital persuasion program. Our persuasion program packaged Mike’s bio with the policy messages that polling showed were critical to winning the race using a combination of direct-to-camera videos, eye-catching graphics, and targeted Search ads. Brand-lift testing showed that these ads meaningfully boosted Mike among the electorate. He came in first place in the General Election and, is now Denver’s mayor.